Research on the Transportation of High Value-Added Goods by Cathay Pacific Airways
Zhang, Leyan (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202505089840
https://urn.fi/URN:NBN:fi:amk-202505089840
Tiivistelmä
The thesis discusses the high added value of Cathay Pacific freight, focuses on the current operation, competitive advantages, challenges and optimization strategy. High value-added products such as medicines, electronics and luxury goods have put forward strict requirements for the timeliness, safety and accuracy of transportation. As a leading airline in Asia, Cathay Pacific Airways plays a significant role in this field with its extensive route network, advanced facilities and high-quality services.
This study employed SWOT, PESTEL, Porter's Five Forces analysis and comparative analysis to assess Cathay Pacific's strengths, including a strong route network, modern aircraft fleet and technological advancements, as well as weaknesses such as limited operational scope and lack of digital integration. External issues such as market competition, regulation and economic changes were also discussed.
Based on these findings, this paper proposes optimization strategies including process reengineering, cost management, service quality improvement, technological innovation and market expansion. These suggestions are aimed at enhancing Cathay Pacific's competitiveness in the high-value-added cargo market and informing the broader air logistics.
This study employed SWOT, PESTEL, Porter's Five Forces analysis and comparative analysis to assess Cathay Pacific's strengths, including a strong route network, modern aircraft fleet and technological advancements, as well as weaknesses such as limited operational scope and lack of digital integration. External issues such as market competition, regulation and economic changes were also discussed.
Based on these findings, this paper proposes optimization strategies including process reengineering, cost management, service quality improvement, technological innovation and market expansion. These suggestions are aimed at enhancing Cathay Pacific's competitiveness in the high-value-added cargo market and informing the broader air logistics.