Market Competition and Strategic Analysis of Emirates Airlines
Chen, Yixuan (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202505089856
https://urn.fi/URN:NBN:fi:amk-202505089856
Tiivistelmä
This article conducts an in-depth analysis of Emirates Airlines, exploring its market competitiveness and strategy through literature research, SWOT analysis, PESTEL analysis, Porter's Five Forces model, and comparative analysis. Research has found that Emirates has built a vast route network and provided high-end services by leveraging Dubai's advantageous geographical location, shaping an outstanding brand image and strong financial performance. Despite facing challenges such as high operating costs and route dependence on hubs, the recovery of the global aviation market, sustainable development, and technological innovation also bring opportunities for it.
The article compares and analyzes the differences between Emirates Airlines and other airlines in terms of resource capabilities, service quality, route network, financial indicators, market competition strategy, internationalization strategy, and sustainable development strategy. It summarizes its successful experience in route layout, service innovation, and sustainable development, providing valuable reference for international and Chinese airlines.
The study concludes that further research can be conducted in the areas of emerging technology applications, sustainable development, international cooperation, and customer loyalty in the future.
The article compares and analyzes the differences between Emirates Airlines and other airlines in terms of resource capabilities, service quality, route network, financial indicators, market competition strategy, internationalization strategy, and sustainable development strategy. It summarizes its successful experience in route layout, service innovation, and sustainable development, providing valuable reference for international and Chinese airlines.
The study concludes that further research can be conducted in the areas of emerging technology applications, sustainable development, international cooperation, and customer loyalty in the future.