Development Process of an Experience Concept - Project Vintage Hunt System
Punkari, Susanna (2015)
Punkari, Susanna
HAAGA-HELIA ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503313759
https://urn.fi/URN:NBN:fi:amk-201503313759
Tiivistelmä
This thesis is implemented as a project oriented process between September 2014 and March 2015. The main idea was to publish a booklet that would assist on advancing the visibility of the growing selection of vintage and second-hand clothing and accessory stores in Helsinki, Finland, while promoting the scene for locals and visitors. But while the project continued and more finalized ideas were generated and compared, the booklet was transformed into a concept serving the same mean, but operating internet based and communicative with the customers.
The theory collection was gathered to support the predictions that existed about development process, methods and managing different project stages. The factual information relates to creating a completely new concept, methods and phases of strategy formation, marketing channels, experience creation and use of storytelling in service businesses connected with social behavior in individualistic culture. Global, style related groups are discussed as a contribution on customers’ personal image formation.
In the project share of the thesis the theory learnings are connected for development process’ favor. Growing creativity confidence, combining and testing existing ideas were actualized with the methods of workshop, visual thinking, brain- and bodystorming. Business Model Canvas strategy tool was the key asset when the concept was critically evaluated and redefined.
Critical discussion over the concepts strategy and suitable delivery channels brought the focus back to usability, fun and informative value of the thesis result. After a decision to postpone the original time frame, the concept was adapted so that its main channel is an online platform for community called Vintage Hunt System. VHS (professional team, shop owners and customers) will collect and publish company customers shop related business stories and pictures; share tips about topic phenomenon and events; and involve customers to content creation by using their pictures, reviews and writings. At the appendices mind-maps, pictures, graphics and mood board are to show the used methods mentality and outcome of the project.
To conclude, collecting an enough detailed and appropriate theory base was experienced difficult and worried to disturb the whole. Opening the topic for discussion with outsiders had considerable positive effect on how customer expectations and involvement was taken into account during the creation process. Thought the projects limitation and timetabling changed, instead of creating conflict for the thesis, it solved many practicalities and clarified the whole marketing strategy and maintaining processes. The author closes the work with great desire to implement the concept in the future after involving suitable partners and sponsors.
The theory collection was gathered to support the predictions that existed about development process, methods and managing different project stages. The factual information relates to creating a completely new concept, methods and phases of strategy formation, marketing channels, experience creation and use of storytelling in service businesses connected with social behavior in individualistic culture. Global, style related groups are discussed as a contribution on customers’ personal image formation.
In the project share of the thesis the theory learnings are connected for development process’ favor. Growing creativity confidence, combining and testing existing ideas were actualized with the methods of workshop, visual thinking, brain- and bodystorming. Business Model Canvas strategy tool was the key asset when the concept was critically evaluated and redefined.
Critical discussion over the concepts strategy and suitable delivery channels brought the focus back to usability, fun and informative value of the thesis result. After a decision to postpone the original time frame, the concept was adapted so that its main channel is an online platform for community called Vintage Hunt System. VHS (professional team, shop owners and customers) will collect and publish company customers shop related business stories and pictures; share tips about topic phenomenon and events; and involve customers to content creation by using their pictures, reviews and writings. At the appendices mind-maps, pictures, graphics and mood board are to show the used methods mentality and outcome of the project.
To conclude, collecting an enough detailed and appropriate theory base was experienced difficult and worried to disturb the whole. Opening the topic for discussion with outsiders had considerable positive effect on how customer expectations and involvement was taken into account during the creation process. Thought the projects limitation and timetabling changed, instead of creating conflict for the thesis, it solved many practicalities and clarified the whole marketing strategy and maintaining processes. The author closes the work with great desire to implement the concept in the future after involving suitable partners and sponsors.