Green Household Products in Sri Lanka
Jayalath Arachchige, Malsha Mayumi (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025051411821
https://urn.fi/URN:NBN:fi:amk-2025051411821
Tiivistelmä
In the modern world, customers are more aware of green products due to environmental concerns. However, there is a lack of research regarding the growing issue. Therefore, the study aims to investigate green household products in Sri Lanka because it is an environmentally friendly nation. Consequently, the study considers a qualitative research strategy aligned with the inductive research approach and constructivist paradigm. Employing an open-ended questionnaire, primary data were collected from two managers and one executive in a leading supermarket in Sri Lanka. Microsoft Forms was used to assemble the data, which was analyzed thematically using Microsoft Office.
Empirical findings illustrate that green household products create value, minimizing environmental harm throughout their lifecycle. They are non-toxic, recyclable, reusable, non-waste, responsibly produced, resource-efficient, and have a low carbon footprint. The categories include green cleaner products, homeware, kitchenware, garden, outdoor, personal, and hygiene items. The best-selling products are green detergent, LED bulbs, and biodegradable polythene bags. In Sri Lanka, products are available online and offline, but only in urban areas, and pricing differs from standard to high. Generally, green household consumers are educated, aged between 25 and 45, and moderate-income earners—primarily men with health concerns and the younger generation. Moreover, the study identifies that the Sri Lankan market is growing for green household products since social environmental awareness is growing according to social cognitive theory.
The study suggests that the company should now expand its green products to rural markets, considering different categories and pricing due to market growth. The government should also introduce various legislations and initiatives to promote green purchasing, society's environmental commitment, and quality of life in Sri Lanka.
Empirical findings illustrate that green household products create value, minimizing environmental harm throughout their lifecycle. They are non-toxic, recyclable, reusable, non-waste, responsibly produced, resource-efficient, and have a low carbon footprint. The categories include green cleaner products, homeware, kitchenware, garden, outdoor, personal, and hygiene items. The best-selling products are green detergent, LED bulbs, and biodegradable polythene bags. In Sri Lanka, products are available online and offline, but only in urban areas, and pricing differs from standard to high. Generally, green household consumers are educated, aged between 25 and 45, and moderate-income earners—primarily men with health concerns and the younger generation. Moreover, the study identifies that the Sri Lankan market is growing for green household products since social environmental awareness is growing according to social cognitive theory.
The study suggests that the company should now expand its green products to rural markets, considering different categories and pricing due to market growth. The government should also introduce various legislations and initiatives to promote green purchasing, society's environmental commitment, and quality of life in Sri Lanka.