Analysing the impact of corporate social responsibility initiatives of United Bank for Africa on its long-term business sustainability

Abstract

This study explores the impact of Corporate Social Responsibility (CSR) initiatives on the business sustainability of United Bank for Africa (UBA). As CSR gains prominence in the global business landscape, organizations increasingly recognize its role in enhancing long-term viability, stakeholder trust, and competitive advantage. This research examines how UBA's CSR initiatives, through the lens of the triple bottom line can contribute to the business sustainability of a business. Utilizing a quantitative research approach, the study examines numeric data using responses from UBA employees to examine how the CSR efforts of UBA impacts financial performance, brand reputation, and customer loyalty and its immediate green environment. Findings indicate that well-structured CSR programs not only enhance corporate image but also drive long-term sustainability and stakeholder engagement. The study concludes by recommending improved stakeholder engagement, application of measurable sustainability metrics, partnership with external NGOs’ and consistent assessment of its CSR efforts to ensure alignment with prevailing environmental and community needs. These will guarantee positive and consistent impact on UBAs’ sustainability.