Social media marketing plan for Lappeenrannan NMKY basketball team
Savolainen, Anton (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025051913233
https://urn.fi/URN:NBN:fi:amk-2025051913233
Tiivistelmä
This thesis has been commissioned by Lappeenrannan NMKY basketball team, with the aim of increasing the team´s social media engagement and online presence. With increased engagement, the goal is to encourage more young people to take up basketball as a hobby as well as to attract a larger audience to the games. The work is specified to focus only on social media and not on any other digital or traditional marketing form.
As the theoretical framework for this thesis, I have chosen to use the RACE (Reach, Act, Convert, Engage) model, which was created specifically for digital environments.
This is a product-based thesis. In addition to the written document, as the product, I have created a digital social media marketing guide for the team. This guide will provide guidance and ideas on what type of content to create on certain platforms, what the current trends are, when to post content, what platforms to use, as well as why social media should be used in marketing. The digital social media marketing guide will be provided for the team to use. The guide is created for the team to match their current state, but can also be used in the future.
Both the guide and thesis are designed to provide assistance and guidance for the team´s staff on how to conduct marketing on social media. The project is also a way to learn more about marketing in social media now, as of writing the thesis, recognizing that platforms and trends are constantly evolving. This thesis is based on research and different theories from the field of social media.
As the theoretical framework for this thesis, I have chosen to use the RACE (Reach, Act, Convert, Engage) model, which was created specifically for digital environments.
This is a product-based thesis. In addition to the written document, as the product, I have created a digital social media marketing guide for the team. This guide will provide guidance and ideas on what type of content to create on certain platforms, what the current trends are, when to post content, what platforms to use, as well as why social media should be used in marketing. The digital social media marketing guide will be provided for the team to use. The guide is created for the team to match their current state, but can also be used in the future.
Both the guide and thesis are designed to provide assistance and guidance for the team´s staff on how to conduct marketing on social media. The project is also a way to learn more about marketing in social media now, as of writing the thesis, recognizing that platforms and trends are constantly evolving. This thesis is based on research and different theories from the field of social media.