The situation of hunting tourism in Western Transdanubia in the light of the coronavirus epidemic

Abstract

The state of hunting tourism in Hungary's Western Transdanubia area is examined in this thesis, with special attention on the COVID-19 pandemic's effects. Despite being a small market, hunting tourism contributes significantly to local economic growth by attracting valuable domestic and foreign tourists. The study looks at how the pandemic changed travel habits, decreased the number of foreign hunters, and caused local hunting groups to suffer large financial losses. Although local spending struggled to equal the economic benefits of foreign visitors, a little increase in domestic hunters at the same time helped to somewhat balance these losses. In this study qualitative techniques, including expert interviews and hunting statistics analysis are applied to identify the industry's main obstacles and adaptation tactics. Including the growing significance of digital marketing, tailored assistance, and the expansion of tourism offerings. The results of the study highlight the importance of client relationships built on trust, the tenacity of regional participants, and the necessity of digitalization to satisfy changing customer demands. The study highlights that to maintain long-term profitability, hunting tourism in Western Transdanubia must strike a balance between tradition and innovation, expand its domestic and international markets, and include sustainability in its operations.