The Effect of Green Packaging on Consumer´s Behavior in Food Industry
Safa, Houssein (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052013472
https://urn.fi/URN:NBN:fi:amk-2025052013472
Tiivistelmä
Sustainability has become a central focus in the food industry, influencing both consumer preferences and corporate strategies. As environmental awareness continues to rise, businesses are increasingly expected to adopt sustainable practices, especially in packaging. Green packaging refers to environmentally friendly materials and processes that minimize ecological impact and align with sustainable values. This thesis investigates the impact of green packaging on consumer behavior and explores how packaging choices relate to broader supply chain management strategies.
The main objective of this case study is to examine how green packaging influences consumer purchasing behavior in the food sector and to identify key factors that affect consumer decisions, including perceived value, environmental consciousness, and brand trust. In addition, the study evaluates how the implementation of green packaging affects various stages of the supply chain, such as sourcing, production, logistics, and end-of-life product management.
The theoretical framework is based on existing literature in consumer behavior and sustainable supply chain management (SSCM). Concepts such as perceived consumer effectiveness, environmental concern, and value-based decision-making are used to understand consumer motivations. From the supply chain perspective, the research considers how green packaging impacts operational efficiency, compliance with environmental regulations, and corporate sustainability efforts. The study employed a mixed-methods research design. Quantitative data were collected through an online survey, targeting consumers who regularly purchase packaged food products.
Qualitative data were gathered through semi-structured interviews with selected participants to gain deeper insights into motivations and perceptions.
The findings of the study show a strong positive correlation between green packaging and consumer willingness to buy. Consumers associated sustainable packaging with higher product quality, responsible business practices, and personal environmental values. In terms of supply chain impact, businesses using green packaging reported improvements in supplier relationships, reduced waste, and increased customer satisfaction. However, challenges such as higher packaging costs and limited availability of sustainable materials were also noted.
The main objective of this case study is to examine how green packaging influences consumer purchasing behavior in the food sector and to identify key factors that affect consumer decisions, including perceived value, environmental consciousness, and brand trust. In addition, the study evaluates how the implementation of green packaging affects various stages of the supply chain, such as sourcing, production, logistics, and end-of-life product management.
The theoretical framework is based on existing literature in consumer behavior and sustainable supply chain management (SSCM). Concepts such as perceived consumer effectiveness, environmental concern, and value-based decision-making are used to understand consumer motivations. From the supply chain perspective, the research considers how green packaging impacts operational efficiency, compliance with environmental regulations, and corporate sustainability efforts. The study employed a mixed-methods research design. Quantitative data were collected through an online survey, targeting consumers who regularly purchase packaged food products.
Qualitative data were gathered through semi-structured interviews with selected participants to gain deeper insights into motivations and perceptions.
The findings of the study show a strong positive correlation between green packaging and consumer willingness to buy. Consumers associated sustainable packaging with higher product quality, responsible business practices, and personal environmental values. In terms of supply chain impact, businesses using green packaging reported improvements in supplier relationships, reduced waste, and increased customer satisfaction. However, challenges such as higher packaging costs and limited availability of sustainable materials were also noted.