Business Plan for a Sports Organizing Company
Healy, Liam (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052013658
https://urn.fi/URN:NBN:fi:amk-2025052013658
Tiivistelmä
This product-based thesis presents a business plan for a sports organizing company in Helsinki, Finland, with a focus on organizing casual 8v8 football games for international young adults. Motivated by personal experience in event management, as well as being an international student in Finland who loves to play sports, the author recognized a lack of affordable, accessible, and low-commitment football activities. The business plan is for investors as well as a guide to implementation. It does not analyze the software development aspects of the business and none of the financial projections involved are finalized but are based off research.
The theoretical framework discusses a variety of business theories that support the business plan. These include SWOT, AIDA, customer profiling and more. The structure of the business plan is then outlined with justifications. The research methods used were desktop research, interviews, and personal observation. The business plan outlines the company’s structure, customer segmentation, competitor analysis, marketing strategy, operational setup, and financial projections.
The findings suggest good demand, manageable operational logistics, and financial feasibility. While challenges like third-party negotiations, cultural adaptation, and more exist, the plan serves as a satisfactory framework for the business. It will benefit the Helsinki metropolitan area by promoting community, cross-cultural communication, as well as physical and mental wellbeing. Creating this product-based thesis expanded the author’s knowledge on entrepreneurship, business management, and research development, as well as increasing critical thinking skills.
The theoretical framework discusses a variety of business theories that support the business plan. These include SWOT, AIDA, customer profiling and more. The structure of the business plan is then outlined with justifications. The research methods used were desktop research, interviews, and personal observation. The business plan outlines the company’s structure, customer segmentation, competitor analysis, marketing strategy, operational setup, and financial projections.
The findings suggest good demand, manageable operational logistics, and financial feasibility. While challenges like third-party negotiations, cultural adaptation, and more exist, the plan serves as a satisfactory framework for the business. It will benefit the Helsinki metropolitan area by promoting community, cross-cultural communication, as well as physical and mental wellbeing. Creating this product-based thesis expanded the author’s knowledge on entrepreneurship, business management, and research development, as well as increasing critical thinking skills.