Market Research: Carving Surf School
Menéndez De Luarca Trabanco, Pedro; Poikolainen, Mari (2014)
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504124236
https://urn.fi/URN:NBN:fi:amk-201504124236
Tiivistelmä
This report will present the findings of market research carried out to investigate Carving Surf School (CSS), a surfing school founded recently in Asturias, on the North coast of Spain. The research aims to identify whether or not Finland would provide a profitable market area.
The report will first introduce the company, this will briefly outline the target market of CSS followed by the employees and their company policy, information regarding Asturias, the company’s location will also be provided.
Theory of marketing, which offers a guideline of how to prepare a new marketing plan and market a product globally and the concept of active tourism, focussing primarily on economic, environmental and social consequences will then be examined. Finally the report will detail methods used for data collection and the results found, concluding with analysis and summary of the research.
The report will first introduce the company, this will briefly outline the target market of CSS followed by the employees and their company policy, information regarding Asturias, the company’s location will also be provided.
Theory of marketing, which offers a guideline of how to prepare a new marketing plan and market a product globally and the concept of active tourism, focussing primarily on economic, environmental and social consequences will then be examined. Finally the report will detail methods used for data collection and the results found, concluding with analysis and summary of the research.