Assessing the impact of sustainable packagings strategies on customer preference and business performance : a case study
Imon, Md Shahriyar (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052515713
https://urn.fi/URN:NBN:fi:amk-2025052515713
Tiivistelmä
Consumer consciousness regarding environmental issues is significantly increasing, particularly within food industry, leading to a growing demand of sustainable practices.
This thesis examines the impact of sustainable packaging on consumer choices and business outcomes. The case in the study is a family-operated restaurant in rural Bangladesh. This study seeks to determine if eco-friendly packaging may satisfy consumers and enhance company outcomes against increasing environmental concerns.
Employing a mixed method approach, this involved a quantitative survey of 29 restaurant customers and a comprehensive qualitative interview with the case restaurant owner to provide a comprehensive understanding of the topic.
The study's results indicate significant consumer interest in sustainability. All participants favoured eco-friendly packaging, with 82% preferring it over conventional options and 58.6% willing to pay more for it. The findings of the study also highlight operational challenges, such as supply and cost constraints that hinder the broader adoption of sustainable packaging. The results emphasized that sustainable packaging provides lasting value through enhanced brand loyalty, consumer satisfaction, and adherence to environmental regulations.
This thesis examines the impact of sustainable packaging on consumer choices and business outcomes. The case in the study is a family-operated restaurant in rural Bangladesh. This study seeks to determine if eco-friendly packaging may satisfy consumers and enhance company outcomes against increasing environmental concerns.
Employing a mixed method approach, this involved a quantitative survey of 29 restaurant customers and a comprehensive qualitative interview with the case restaurant owner to provide a comprehensive understanding of the topic.
The study's results indicate significant consumer interest in sustainability. All participants favoured eco-friendly packaging, with 82% preferring it over conventional options and 58.6% willing to pay more for it. The findings of the study also highlight operational challenges, such as supply and cost constraints that hinder the broader adoption of sustainable packaging. The results emphasized that sustainable packaging provides lasting value through enhanced brand loyalty, consumer satisfaction, and adherence to environmental regulations.