Sustainable Practices in Startups
Mahamud, Ismam; Sharif, Md Amdadul Haq (2025)
Mahamud, Ismam
Sharif, Md Amdadul Haq
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052616059
https://urn.fi/URN:NBN:fi:amk-2025052616059
Tiivistelmä
The thesis focused on evaluating sustainable measures that startups adopt in emerging markets and their role in achieving growth and competitive success. The increased importance of sustainability globally calls for closer inspection of how the emerging businesses adopt sustainable methodologies, the very thing that sustains innovation and long-term prosperity. The current study uses a qualitative approach where inter- views of semi-structured interviews and analysis of case studies are undertaken to gain insights from startup founders and key stakeholders.
The study shows that startups mostly use sustainability by innovating their products, optimizing their sup- ply chains, and soliciting stakeholder input. It is observed that sustainability initiatives have a positive im- pact on the startup's reputation; they can bring them a competitive advantage as well as an increase in fi- nancial results. Startups, however, tend to be limited by limited resources and clunky regulations that prevent a concerted process of implementation of sustainable approaches.
Leadership commitment and association with relevant networks will increase startups' potential uptake of sustainable practices. Analyzing the construals and enablers of the startups' process of integrating sustaina- bility provides theoretical contributions that come under the study of sustainable entrepreneurship. It guides virgin entrepreneurs interested in sustainability, touching base on important aspects such as proac- tive implementation, collaboration with stakeholders, and fostering a cooperative business environment. This work explains how sustainable entrepreneurship helps achieve key societal outcomes like environmen- tal preservation and social fairness and outlines pathways for further research in a dynamic area.
The study shows that startups mostly use sustainability by innovating their products, optimizing their sup- ply chains, and soliciting stakeholder input. It is observed that sustainability initiatives have a positive im- pact on the startup's reputation; they can bring them a competitive advantage as well as an increase in fi- nancial results. Startups, however, tend to be limited by limited resources and clunky regulations that prevent a concerted process of implementation of sustainable approaches.
Leadership commitment and association with relevant networks will increase startups' potential uptake of sustainable practices. Analyzing the construals and enablers of the startups' process of integrating sustaina- bility provides theoretical contributions that come under the study of sustainable entrepreneurship. It guides virgin entrepreneurs interested in sustainability, touching base on important aspects such as proac- tive implementation, collaboration with stakeholders, and fostering a cooperative business environment. This work explains how sustainable entrepreneurship helps achieve key societal outcomes like environmen- tal preservation and social fairness and outlines pathways for further research in a dynamic area.