The Transition from Single-use to Reusable Packaging Systems in the FMCG Industry

Abstract

This thesis explores the transition from single-use to reusable packaging systems in Europe's fast-moving consumer goods (FMCG) industry. The thesis aims to identify the main challenges preventing this transition and the key solutions companies adopt to overcome them. The thesis research is accomplished using a qualitative approach, where the interviews were the basis of the primary data gathered from various professionals working in FMCG and packaging suppliers. The research is underpinned by packaging logistics, circular economy, and reuse model-oriented concepts. The results expose that the most significant hindrances include the initial funds, the differences in regulation among markets, and the reluctance of people to change their behaviour. Companies are addressing these obstacles by piloting reusable programs in supportive markets, offering consumer incentives, and collaborating with suppliers to innovate cost-effective, durable packaging solutions. The study is limited by its small sample of sectoral professionals and the predominant regional focus, which may not fully represent global trends. Furthermore, the study provides valuable insights into how companies can adapt to sustainability demands and offers recommendations for industry practices and future research.