Market Research: Understanding Communication and Marketing Needs in Rauma Region Businesses
Mertala, Ofelia (2025)
Mertala, Ofelia
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052716597
https://urn.fi/URN:NBN:fi:amk-2025052716597
Tiivistelmä
The research objective of this work was to find out how different sized companies from various industries in Rauma region implement their communication and marketing, and what their current needs are. The aim of this thesis was to find out any possible business gaps for offering external services to aid other companies with their marketing and communications.
The literature review introduced how marketing and communications can be utilized as a strategic tool in different ways. The theory offers data on how marketing and communications can be implemented, and what are the common risks and costs of these actions.
A survey was created to conduct market research, to find more answers to the research question of how the local companies implement their marketing and communications and what needs do they have. The compact survey offered both quantitative and qualitative information to analyze. The market research on the local companies offered primary data.
The findings of the survey offered answers to the research question and research objective of the thesis. The survey results offered a realistic view of the current attitudes, environment and needs regarding marketing and communication implementation and services in the area. The respondents seemed to have timely information about their companies’ needs and current ways of handling things. Favouring internal execution over external help was only slightly more common. Although the current need for new services in this area is not immense, the thesis implies that these services are actively used.
The literature review introduced how marketing and communications can be utilized as a strategic tool in different ways. The theory offers data on how marketing and communications can be implemented, and what are the common risks and costs of these actions.
A survey was created to conduct market research, to find more answers to the research question of how the local companies implement their marketing and communications and what needs do they have. The compact survey offered both quantitative and qualitative information to analyze. The market research on the local companies offered primary data.
The findings of the survey offered answers to the research question and research objective of the thesis. The survey results offered a realistic view of the current attitudes, environment and needs regarding marketing and communication implementation and services in the area. The respondents seemed to have timely information about their companies’ needs and current ways of handling things. Favouring internal execution over external help was only slightly more common. Although the current need for new services in this area is not immense, the thesis implies that these services are actively used.