THE EVOLUTION OF THE VEGAN MOVEMENT
Francescat, Lalie; Fournerie, Josephine (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052716886
https://urn.fi/URN:NBN:fi:amk-2025052716886
Tiivistelmä
The progress of the vegan movement was investigated through qualitative study, which looked into the social, environmental, ethical, and economic dimensions of its evolution. An understanding was sought regarding its transformation of a marginally popular diet into one of the things that is now taken globally, earning the term in itself worldwide ramifications. Such objectives were traceable historical landmarks of the movement, analyzing its impacts on contemporary lifestyles and consumer behavior, and investigating its part in promoting sustainability and animal rightism.
The investigation was executed through qualitative content analysis of secondary data, e.g., academic publications, historical records, and digital media. NVivo software was applied to code, organize, and analyze data around specific core concepts like speciesism, healthism, and environmentalism, allowing a structured interpretation of the movement's evolution.
Results indicated that veganism evolved from being an ethics-driven diet choice to a life- style movement stimulated by digital platforms, economic interests, and global activism. A growing perception of world destruction and the perceived rights of animals has propelled this shift. Cultural adaptation and growing amounts of plant-based alternatives were also
perceived as critical components towards mainstream acceptance.
Veganism finds itself a dynamic and complex phenomenon guided by various philosophical underpinnings, by the technological progress, and by changing social values. Its trajectory opens up dimensions of how personal choice intersects with collective action for sustaina- bility in contemporary societies.
The investigation was executed through qualitative content analysis of secondary data, e.g., academic publications, historical records, and digital media. NVivo software was applied to code, organize, and analyze data around specific core concepts like speciesism, healthism, and environmentalism, allowing a structured interpretation of the movement's evolution.
Results indicated that veganism evolved from being an ethics-driven diet choice to a life- style movement stimulated by digital platforms, economic interests, and global activism. A growing perception of world destruction and the perceived rights of animals has propelled this shift. Cultural adaptation and growing amounts of plant-based alternatives were also
perceived as critical components towards mainstream acceptance.
Veganism finds itself a dynamic and complex phenomenon guided by various philosophical underpinnings, by the technological progress, and by changing social values. Its trajectory opens up dimensions of how personal choice intersects with collective action for sustaina- bility in contemporary societies.