Factors influencing investment decision in residents of Helsinki, Finland: A case with Arcada University of Applied Sciences

Abstract

This study aims to identify the factors influencing investment decisions in residents of Helsinki, Finland; A case with Arcada University of Applied Sciences. To achieve the main research objectives of “the factors influencing investment decisions in residents of Helsinki”, there are six (06) research questions were formulated. The study adopted a quantitative method, and well-structured questionnaires were used to collect data via an online survey. In total, 40 individuals responded to the survey, and the respondents have been selected in a simple random method. Data analysis was done by using SPSS. Correlation and crosstabulation were made via SPSS to analyse the data, and the results were interpreted by using graphs and tables. the results were significant and confirmed that the independent variables “Factors” of the research have influenced the dependent variable “investment decision” of the research. To achieve the research objective, the selected factors were investigated with the citizenship status of the responders. Furthermore, demographic factors, including age, level of income and education levels, were analyzed with investment behavour of the respondents. In general, almost all the selected factors have influenced individuals’ investment decisions directly or indirectly. The limitations of this study include a small sample size, behavioural factors and demographic factors like marital status. The study could be further developed by adding marital status and risk perception of an individual. further explore the influences towards investment decisions, marital status as a determinant of investment risk perceptions is an interesting topic to research further. Keywords: Factors, Investment decisions, Demographic factors, Risk tolerance, Investment experience, Tax implications, Social influence, Financial literacy, and Finland