Mortality rates prevention during hot season on poultry supply
Rodríguez Badillo, Diego (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052817159
https://urn.fi/URN:NBN:fi:amk-2025052817159
Tiivistelmä
The poultry industry in Mexico has a very changing market throughout the year, when heat season arrives, supply changes drastically, increasing mortality rates of chicken, reducing production and generating shortages, as a consequence, creating a very noticeable bullwhip effect that negatively affect the market, hyperinflating prices and drastically reducing the quality of chicken meat, and its derivative products to meet with market demand; as a result, customer satisfaction is not achieved, revenue of chicken product distributors plumets, and the market stays unstable for month until distributors and production companies can stabilize price and quality to a normal standard.
This paper will focus of mitigating this phenomenon, targeting all existing procedures that are used by Mexican companies, and narrowing done main flaws in the existing supply chain, this with the intent of reducing and controlling chicken mortality rates, focusing on specific areas of opportunity to understand where improvements can be done, this to have a more stable market throughout the year.
This paper will focus of mitigating this phenomenon, targeting all existing procedures that are used by Mexican companies, and narrowing done main flaws in the existing supply chain, this with the intent of reducing and controlling chicken mortality rates, focusing on specific areas of opportunity to understand where improvements can be done, this to have a more stable market throughout the year.