Launching a marketing agency : the business plan for nebula media
Lasri, Alae (2025)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052817472
https://urn.fi/URN:NBN:fi:amk-2025052817472
Tiivistelmä
This thesis investigated the agency formation process through practical business plan development. The research aimed to establish an operational strategy, which also served as a complete guidance system for those starting marketing agencies. Fundamental theoretical components consist of concepts focusing on the Business Model Canvas, as well as Lean Startup procedures and competitive environment assessment tools. The theoretical framework provided necessary understanding about marketing services business structures together with strategic planning and market adaptation principles.
The thesis was conducted as practice-based research, which used applicable theory accompanied by extensive case study as live evidence of practical applications. The research adopted qualitative procedures through secondary research and practical planning to achieve extensive coverage of appropriate concepts together with industry best practices. The thesis illustrated the establishment of Nebula Media as a specific Finnish agency, which functions as a practical demonstration of segmenting customers and creating value through strategic marketing methods while managing finances.
Results prove that strategic business planning and market changes monitoring ensure the success and sustainability of new agencies. A distinct business model combined with optimal digital marketing tool utilization and market-focused proactivity leads to higher business success rates. The thesis offers specific guidelines to assist entrepreneurs who want to establish a new marketing agency.
The thesis was conducted as practice-based research, which used applicable theory accompanied by extensive case study as live evidence of practical applications. The research adopted qualitative procedures through secondary research and practical planning to achieve extensive coverage of appropriate concepts together with industry best practices. The thesis illustrated the establishment of Nebula Media as a specific Finnish agency, which functions as a practical demonstration of segmenting customers and creating value through strategic marketing methods while managing finances.
Results prove that strategic business planning and market changes monitoring ensure the success and sustainability of new agencies. A distinct business model combined with optimal digital marketing tool utilization and market-focused proactivity leads to higher business success rates. The thesis offers specific guidelines to assist entrepreneurs who want to establish a new marketing agency.