Effective digital marketing strategies for international growth: Case Restaurant Massa
Akhter, Mahinur (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052918018
https://urn.fi/URN:NBN:fi:amk-2025052918018
Tiivistelmä
The study aimed to create a successful digital marketing strategy for the Indian restaurant Ravintola Massa in Lahti, Finland. Data was gathered using a mixed-methods approach, including customer surveys and a thorough interview with the commissioner. According to the study, the target market is mainly young professionals between the ages of 25 and 34 who appreciate genuine food, first-rate service, and reasonable prices. The results also showed that the target segment's primary behavioural characteristics include frequent dining, a deep love of Indian cuisine, and active social media use.
It was discovered that digital platforms like Facebook and Instagram were essential for increasing visibility and interacting with potential customers. The study emphasized the significance of customer loyalty programmes, strategic content production, and tailored marketing. Recommendations include improving service delivery, expanding into other Finnish cities, and increasing brand awareness on social media. To align digital strategies with business growth objectives, the marketing plan was developed using the SOSTAC framework as a guide. The study aimed to create a successful digital marketing strategy for the Indian restaurant Ravintola Massa in Lahti, Finland. Data was gathered using a mixed-methods approach, including customer surveys and a thorough interview with the commissioner. According to the study, the target market is mainly young professionals between the ages of 25 and 34 who appreciate genuine food, first-rate service, and reasonable prices. The results also showed that the target segment's primary behavioural characteristics include frequent dining, a deep love of Indian cuisine, and active social media use.
It was discovered that digital platforms like Facebook and Instagram were essential for increasing visibility and interacting with potential customers. The study emphasized the significance of customer loyalty programmes, strategic content production, and tailored marketing. Recommendations include improving service delivery, expanding into other Finnish cities, and increasing brand awareness on social media. To align digital strategies with business growth objectives, the marketing plan was developed using the SOSTAC framework as a guide.
It was discovered that digital platforms like Facebook and Instagram were essential for increasing visibility and interacting with potential customers. The study emphasized the significance of customer loyalty programmes, strategic content production, and tailored marketing. Recommendations include improving service delivery, expanding into other Finnish cities, and increasing brand awareness on social media. To align digital strategies with business growth objectives, the marketing plan was developed using the SOSTAC framework as a guide.
It was discovered that digital platforms like Facebook and Instagram were essential for increasing visibility and interacting with potential customers. The study emphasized the significance of customer loyalty programmes, strategic content production, and tailored marketing. Recommendations include improving service delivery, expanding into other Finnish cities, and increasing brand awareness on social media. To align digital strategies with business growth objectives, the marketing plan was developed using the SOSTAC framework as a guide.