GUERRILLA MARKETING : A creative marketing method for start-ups
Zujewska, Barbara (2014)
Zujewska, Barbara
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504184504
https://urn.fi/URN:NBN:fi:amk-201504184504
Tiivistelmä
The objective of this thesis work was to introduce guerrilla marketing as a valuable marketing method for small and medium size startup companies. The thesis presents the theoretical studies on the subject based on literature and case studies. The practical use of the theory is demonstrated in the marketing plan based on guerrilla marketing approach. The marketing plan was written based on the example of an existing startup company, mCASH. The company is located in Oslo, Norway.
The thesis provides understandable and comprehensive definition of guerrilla marketing and presents the main differences between guerrilla marketing and traditional marketing approach.
The thesis provides understandable and comprehensive definition of guerrilla marketing and presents the main differences between guerrilla marketing and traditional marketing approach.