Consumer Preference and Satisfaction with Hotel Breakfast Buffet
Ponteras, Danica (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060219079
https://urn.fi/URN:NBN:fi:amk-2025060219079
Tiivistelmä
This thesis examines the consumer preference and satisfaction with hotel breakfast buffet. In the field of hospitality industry, the breakfast buffet often serves as an important element shaping guest overall experience and satisfaction. This thesis looks into the different relationship between consumer preferences and satisfaction levels concerning hotel breakfast buffets, investigating to identify key factors that influence guest perceptions and expectations. Through a quantitative surveys with a diverse sample of hotel guests, the study delves into difference aspects such as food variety, service quality, presentation and customization, dietary options, and sustainability. The research uncovers how these elements contribute to guest satisfaction and highlights the importance of personalized offerings in catering to different tastes and dietary needs.
Moreover, the thesis examines the role of travel purpose in shaping breakfast preferences, providing valuable insights for hotel seeking to enhance guest experiences. The findings highlight that a well-curated and thoughtfully presented breakfast buffet not only elevates guest satisfaction but also fosters loyalty and positive reviews, which are important in a competitive hospitality market.
Primarily, this study offers practical recommendations for hotel operators aiming to enhance their breakfast services, highlighting the importance of listening to guest preferences and continuously innovating to meet evolving expectations. By understanding the delicate preferences and satisfaction drivers of hotel guests, hotels can better customize their offerings, design memorable mornings, and create lasting relationships with their guests.
Moreover, the thesis examines the role of travel purpose in shaping breakfast preferences, providing valuable insights for hotel seeking to enhance guest experiences. The findings highlight that a well-curated and thoughtfully presented breakfast buffet not only elevates guest satisfaction but also fosters loyalty and positive reviews, which are important in a competitive hospitality market.
Primarily, this study offers practical recommendations for hotel operators aiming to enhance their breakfast services, highlighting the importance of listening to guest preferences and continuously innovating to meet evolving expectations. By understanding the delicate preferences and satisfaction drivers of hotel guests, hotels can better customize their offerings, design memorable mornings, and create lasting relationships with their guests.