Bridging Education and Green Innovation : how students can become entrepreneurs or innovators in sustainable industries

Abstract

Education and green innovation are increasingly necessary for the future of the workforce and local development. The global shift toward low-carbon societies, also known as the “green transition,” has created a demand for a new mindset, along with the skills necessary to view the world through the lens of entrepreneurs and innovators. The goal of this thesis was to identify gaps in institutional support that hinder students' acquisition of the skills and motivation necessary for a successful transition from an educational institution to green working life. This thesis also aimed to investigate how sustainability education at Seinäjoki University of Applied Sciences (SEAMK) can better equip students to pursue careers in green industries. This study is grounded in the framework of sustainability education, necessary competencies, and student perceptions. The Ekoistamo project of SEAMK is central to this thesis, as it aims to bridge the gaps between education, research, and businesses to support smart green growth. The empirical study was a mixed-methods survey of students at SEAMK, including multiple-choice and open-ended questions. The survey was anonymous and respondents represented various fields of study, with 118 participants. There were no questions about age, gender, nationality, or race. The survey focused on the motivation, readiness, and perceived challenges of students as they pursue careers as entrepreneurs or innovators in green industries, particularly in the Seinäjoki area. The study's results showed that most students are aware of sustainability and concerned about climate change but feel insufficiently prepared to enter working life in green industries. Many students expressed their willingness to participate in university-led initiatives and showed interest in green entrepreneurship. Key challenges included limited access to practical training and a lack of opportunities for mentorship with industry professionals. The findings of this study highlight the students’ need for more support from the university to find their way from education to employment in the green innovation sector. 1