Developing an effective marketing plan and social media campaign for Ndure : enhancing brand visibility and consumer engagement
Raja, Danish (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060420349
https://urn.fi/URN:NBN:fi:amk-2025060420349
Tiivistelmä
In today's digital age, social media has become an indispensable tool for businesses aiming to enhance brand visibility and foster meaningful consumer engagement. For Ndure, an online shoe retailer in Pakistan, social media marketing represents a critical avenue for connecting with its target audience, building brand awareness, and driving sales.
This study investigated the impact of social media marketing strategies on brand visibility and consumer engagement for Ndure, an online shoe retailer in Pakistan. A quantitative survey targeting consumers who interact with Ndure’s social media platforms revealed key insights into their behavior.
The primary participants was young (60% aged 18-24), female (62.2%), and budget-conscious, with Instagram as the preferred platform (33%). In the result of the study, visual content, particularly product photos and videos, were most effective, engaging 68.9% of respondents. A significant 84.5% believe Ndure's social media presence positively influences their brand perception. Social media directly impacts sales, with 37.8% having purchased Ndure products multiple times after seeing them online. While brand loyalty is strong, as demonstrated by a high likelihood of recommendation, customer service responsiveness has room for improvement.
The study suggests prioritizing high-quality visual content on Instagram, enhancing customer service, and exploring influencer marketing to optimize social media strategies. Future research should employ longitudinal and qualitative methods to further understand evolving consumer behavior and the long term impact of social media marketing.
This study investigated the impact of social media marketing strategies on brand visibility and consumer engagement for Ndure, an online shoe retailer in Pakistan. A quantitative survey targeting consumers who interact with Ndure’s social media platforms revealed key insights into their behavior.
The primary participants was young (60% aged 18-24), female (62.2%), and budget-conscious, with Instagram as the preferred platform (33%). In the result of the study, visual content, particularly product photos and videos, were most effective, engaging 68.9% of respondents. A significant 84.5% believe Ndure's social media presence positively influences their brand perception. Social media directly impacts sales, with 37.8% having purchased Ndure products multiple times after seeing them online. While brand loyalty is strong, as demonstrated by a high likelihood of recommendation, customer service responsiveness has room for improvement.
The study suggests prioritizing high-quality visual content on Instagram, enhancing customer service, and exploring influencer marketing to optimize social media strategies. Future research should employ longitudinal and qualitative methods to further understand evolving consumer behavior and the long term impact of social media marketing.