Business model for employee-owned bookstore and tearoom
Ijevlevs, Pjotrs (2025)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060520965
https://urn.fi/URN:NBN:fi:amk-2025060520965
Tiivistelmä
The goal of this thesis was to develop a sustainable business model for an employee-owned bookstore-tearoom that combined contemporary Asian literature, sci-fi/fantasy, and Oriental tea culture with ethical entrepreneurship. The reason for this research was to address the rising demand for community-oriented third spaces where commerce and social values coexisted in harmony.
The theoretical framework explored and examined different socially sustainable business models, Employee Stock Ownership Plans, as well as the convergence of bookselling and tea culture. The research also employed case studies of businesses like Beau’s Brewing Co. and Dobrá Čajovna. This thesis used a mixed-methods approach and included market analysis, PESTEL/SWOT frameworks, as well as business design principles.
The proposed business model placed special emphasis on digital-physical integration, gradual development, partnerships with educational institutions, and diversification of revenue streams. The research literature used in this thesis demonstrated that employee ownership nurtured and enhanced resilience, and was therefore beneficial for business.
The theoretical framework explored and examined different socially sustainable business models, Employee Stock Ownership Plans, as well as the convergence of bookselling and tea culture. The research also employed case studies of businesses like Beau’s Brewing Co. and Dobrá Čajovna. This thesis used a mixed-methods approach and included market analysis, PESTEL/SWOT frameworks, as well as business design principles.
The proposed business model placed special emphasis on digital-physical integration, gradual development, partnerships with educational institutions, and diversification of revenue streams. The research literature used in this thesis demonstrated that employee ownership nurtured and enhanced resilience, and was therefore beneficial for business.