The Influence of AI Technologies on Consumer’s buying decisions
Rani, Shikha; Singh, vikramjit (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060621239
https://urn.fi/URN:NBN:fi:amk-2025060621239
Tiivistelmä
Artificial Intelligence (AI) has become a critical tool in digital marketing, that transforms how businesses interact with customers and how purchasing decisions are made. The research is to examine the influence of AI technologies such as personalized recommendation systems, virtual chatbots, and voice assistants
on customer behavior, focused on AI-driven personalization, trust, satisfaction, and decision-making processes. The objective was to examine how AI tools influence purchasing decisions of customers. The research used a qualitative approach using semi-structured interviews with ten participants’ experience on using AI tools in e-commerce and digital platforms. Data is analyzed through thematic analysis and identify patterns indicate the AI influence on customers. Key themes are personalized experiences, trust and transparency, data privacy concerns, and AI’s role in influencing decision-making. The result findings are AI provides efficiency and personalization to customers, by concerns remain related to trust, privacy, data usage, and transparency, and ethical considerations. Personalized recommendations, and dynamic pricing helps the customer to make decisions effectively. Conversely, the issue of big data sets, data breaches, and misuse of data are still topic of concerns for customers.
The findings suggests that companies must invest to secure the privacy of customer data and implement policies with ethical considerations. By addressing theses issues companies can establish customer trust and enhance the effectiveness of AI in marketing.
on customer behavior, focused on AI-driven personalization, trust, satisfaction, and decision-making processes. The objective was to examine how AI tools influence purchasing decisions of customers. The research used a qualitative approach using semi-structured interviews with ten participants’ experience on using AI tools in e-commerce and digital platforms. Data is analyzed through thematic analysis and identify patterns indicate the AI influence on customers. Key themes are personalized experiences, trust and transparency, data privacy concerns, and AI’s role in influencing decision-making. The result findings are AI provides efficiency and personalization to customers, by concerns remain related to trust, privacy, data usage, and transparency, and ethical considerations. Personalized recommendations, and dynamic pricing helps the customer to make decisions effectively. Conversely, the issue of big data sets, data breaches, and misuse of data are still topic of concerns for customers.
The findings suggests that companies must invest to secure the privacy of customer data and implement policies with ethical considerations. By addressing theses issues companies can establish customer trust and enhance the effectiveness of AI in marketing.