Promoting Cultural Tourism in India Case Study the Ganesh Festival in Maharashtra

Abstract

This study explores the role of the Ganesh Festival in Maharashtra as a key element in promoting cultural tourism in India. The festival, which is celebrated with great enthusiasm, attracts thousands of tourists each year, both from within India and abroad. By focusing on the vibrant cultural, religious, and social as-pects of the festival, the paper examines how events like the Ganesh Festival contribute to the local economy, en courage tourism, and preserve traditional practices. The study also highlights the challenges and opportuni ties for tourism growth in the region. It suggests ways to enhance the festival’s potential to attract more visitors while ensuring that the local culture and environment are respected. Ultimately, the paper shows how cultural events, such as the Ganesh Festival, play a role in India's tourism industry and in showcasing the country’s rich heritage through Marketing promotion. Marketing promotion tools like social media, ad vertisement helps for promoting cultural tourism.