The impact of increased competition and digitalization on Posti delivery strategies
Singh, Jagjeet (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061122267
https://urn.fi/URN:NBN:fi:amk-2025061122267
Tiivistelmä
This thesis was commissioned by Posti Group, Finland's primary provider of postal and transportation services, to investigate the impact of new technological advancements and increased competition on par cel delivery. Posti is under additional pressure to modernise its operations while simultaneously fulfilling its public service obligations in light of the global expansion of e-commerce and the entry of tech-savvy competitors such as Amazon and DHL.
The objective of this study was to assess Posti's ability to successfully navigate these external conditions by utilising digital imagination and intelligent adaptability. The conceptual paradigm in the provision of logistical services is comprised of various components, including competitive strategy, customer satis faction, and digital transformation. A meticulously structured survey was disseminated to significant ac tors, including customers, employees, and transportation authorities, through the use of a quantitative methodology. The data was analysed using both descriptive and inferential statistical methodologies.
Significant advancements have been made in Posti's utilisation of digital technology, such as the imple mentation of artificial intelligence-based route planning, automated sorting systems, and real-time moni toring in response to customer enquiries. These enhancements have led to increased efficiency in opera tions and a greater prevalence of satisfied customers. However, there are substantial challenges, includ ing the exorbitant cost of investments, the constraints of the existing systems, and the sluggish tempo of progress compared to the private sector.
The study suggests that Posti is now more capable of adapting to the market's ever-changing require ments, as it has been digitalised. Nevertheless, Posti must continue to invest, forge strategic alliances, and, most importantly, adopt new technology in order to maintain its competitive edge in the long term. The results will be advantageous to public sector transport organisations that are striving to adjust to the digital transformation environment.
The objective of this study was to assess Posti's ability to successfully navigate these external conditions by utilising digital imagination and intelligent adaptability. The conceptual paradigm in the provision of logistical services is comprised of various components, including competitive strategy, customer satis faction, and digital transformation. A meticulously structured survey was disseminated to significant ac tors, including customers, employees, and transportation authorities, through the use of a quantitative methodology. The data was analysed using both descriptive and inferential statistical methodologies.
Significant advancements have been made in Posti's utilisation of digital technology, such as the imple mentation of artificial intelligence-based route planning, automated sorting systems, and real-time moni toring in response to customer enquiries. These enhancements have led to increased efficiency in opera tions and a greater prevalence of satisfied customers. However, there are substantial challenges, includ ing the exorbitant cost of investments, the constraints of the existing systems, and the sluggish tempo of progress compared to the private sector.
The study suggests that Posti is now more capable of adapting to the market's ever-changing require ments, as it has been digitalised. Nevertheless, Posti must continue to invest, forge strategic alliances, and, most importantly, adopt new technology in order to maintain its competitive edge in the long term. The results will be advantageous to public sector transport organisations that are striving to adjust to the digital transformation environment.