Building Instagram Presence : Case Study Revontuli Autojenkasinpesu
Singh, Sukhdeep (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061222729
https://urn.fi/URN:NBN:fi:amk-2025061222729
Tiivistelmä
This practice-based thesis focused on development and implementation of an effective growth strategy for building online Instagram presence of a local car wash business, Revontuli Autojenkasinpesu. In today’s digital world, s strong presence on social media platforms especially Instagram, is very important for any brand to create brand awareness and customer engagement.
The main objective of this study was to convert an inactive Instagram account of the company into an active and engaging platform to attract new followers and building online community of potential customers. The research was conducted through a qualitative method, combining literature review and practical competitor observations on the Instagram platform.
Implementation phase included steps from initial account insights analysis, profile page rebranding, structured content strategy and a local targeted digital marketing campaign using Meta ads. Performance evaluations showed increased followers count, monthly reach and increased audience engagement, which demonstrates the success of applied strategies.
This study offers a valuable step by step guide to the small business owners, for developing their Instagram presence without getting any help from external marketing agencies.
The main objective of this study was to convert an inactive Instagram account of the company into an active and engaging platform to attract new followers and building online community of potential customers. The research was conducted through a qualitative method, combining literature review and practical competitor observations on the Instagram platform.
Implementation phase included steps from initial account insights analysis, profile page rebranding, structured content strategy and a local targeted digital marketing campaign using Meta ads. Performance evaluations showed increased followers count, monthly reach and increased audience engagement, which demonstrates the success of applied strategies.
This study offers a valuable step by step guide to the small business owners, for developing their Instagram presence without getting any help from external marketing agencies.