The Effectiveness of Facebook and Fitbit in Motivating Finnish Adults to Stay Physically Active

Abstract

This study explores the role of digital systems, specifically Facebook and Fitbit, in enhancing adults' motivation to interact in physical activity within the Finnish context. As physical inactivity persists because of barriers, along with time constraints, lack of motivation, and external conditions, this thesis examines how digital fitness platforms offer sustainable engagement techniques. The usage of theoretical frameworks just like the Technology Acceptance Model (TAM), Self- Self-Determination Theory (SDT), and Uses and Gratifications Theory (UGT), the studies analyzes how features along with gamification, social support, and AI-pushed personalization, enhance long-term adherence to workouts. Quantitative statistics collected from Finnish adults who are users of Facebook and Fitbit show the assessment, highlighting the digital platforms' effectiveness in promoting workouts, addressing demographic disparities, and contributing to preventative healthcare. The examination additionally identifies limitations, which include privacy concerns, health literacy gaps, and technological obstacles, offering sensible insights for app builders and healthcare experts aiming to enhance virtual fitness engagement in Finland.

Key words: Digital health, Facebook, Fitbit, Motivation, Physical activity, Finland, Gamification, Technology reputation, AI Personalization, Preventative Healthcare