The Role of Digital Transformation in En-hancing the Pakistan Super League: A Study on Fan Engagement, Financial Growth and Economic Impact
Saher, Attia (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061723227
https://urn.fi/URN:NBN:fi:amk-2025061723227
Tiivistelmä
The effect of the advanced technology in enhancing the Pakistan Super League (PSL) was examined with a focus of fan engagement, financial growth and economic impact. It looks into the ways digital platforms like mobile apps, social networks and online services are influencing the way Pakistani cricket fans stay connected to the league and how this change helps the league make new income and run successfully.
Using a quantitative approach, built hypotheses with technology acceptance theory and then surveyed PSL fans to examine them. According to the results, the easier a site is to use, the more involved fans become and usefulness and understanding both contribute to fans wanting to keep using the digital platforms. It also turned out that fan involvement greatly influenced profits, stressing that engaging and well-made digital con-tent is useful for companies. Peers, culture, marketers and technology on the internet were said to strongly influence the choice to use new technologies. According to the research, generating success in mobile and cultural involvement initiatives will help PSL attract fans and make more money in the future.
The point of this thesis is that the PSL’s digital transformation has become very important, since both engaging groups of fans and achieving economic gains now depend on making technologies easy for all and closely connected to social trends.
Using a quantitative approach, built hypotheses with technology acceptance theory and then surveyed PSL fans to examine them. According to the results, the easier a site is to use, the more involved fans become and usefulness and understanding both contribute to fans wanting to keep using the digital platforms. It also turned out that fan involvement greatly influenced profits, stressing that engaging and well-made digital con-tent is useful for companies. Peers, culture, marketers and technology on the internet were said to strongly influence the choice to use new technologies. According to the research, generating success in mobile and cultural involvement initiatives will help PSL attract fans and make more money in the future.
The point of this thesis is that the PSL’s digital transformation has become very important, since both engaging groups of fans and achieving economic gains now depend on making technologies easy for all and closely connected to social trends.