Reducing Seasonal Sales Fluctuations at “Gan Bei City – Panorama”

Abstract

This graduation thesis analyses the impact of seasonal sales fluctuations on the restaurant “Gan bei city – Panorama” and presents data-driven strategies to reduce revenue fluctuations during the off-season. The analysis was based on a customer survey and qualitative interviews with restaurant staff. The paper includes a theoretical overview of seasonality in the food service industry, current situation analysis, and solution development. Based on the findings, three solutions were proposed: introducing a seasonal menu, implementing a loyalty program, and establishing collaboration with the shopping mall. The study concludes that the proposed measures are cost-effective, realistic, and aligned with long-term business sustainability goals.

This thesis is a copy version for double degree purpose, my original thesis that was submitted and publicly defended in Vilnius university of applied science. The only changes are 1st and 2nd page.