A practical branding guide for Vuo Creatives

Abstract

The commissioner of this practice-based thesis was Visa Viren. He is the founder of drmnt Company Oy and one of the founders of Vuo Creatives project. The aim for this practice-based thesis was to assist Vuo Creatives to define its branding identity. The goal was to design and develop a branding guide for Vuo Creatives. The branding guide was created as a digital booklet that incorporated visual and verbal elements such as logo, colour palette, typography, imagery and tone of voice. The purpose of the branding guide was to be used as a tool by Vuo Creatives to shape its brand identity and become recognizable across all media channels.

This practice-based thesis consists of two theoretical chapters. The first theoretical chapter introduced and discussed several important branding concepts such as branding definition, brand identity, brand positioning and brand communication. The second theoretical chapter introduced important topics such as visual design principles and elements, colour psychology, semiotics, typography, and a tone of voice.

This practice-based thesis included a process description chapter. The chapter discussed the three phases of developing a branding guide. The phases were planning, designing and revision. The creation of the branding guide implemented both theoretical frameworks and the feedback collected from the commissioner. The result was a digital branding guide in a form of a booklet consisting of ten pages. On every page, certain visual and verbal information was introduced that reflects the company’s brand identity and values.