Marketing plan for a well-being company Presentia Oy : implementing artificial intelligence for digital marketing and remote work tool recommendations
Karppinen, Joonas (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025100825735
https://urn.fi/URN:NBN:fi:amk-2025100825735
Tiivistelmä
In today’s competitive digital environment, organizations must maintain a strong and dynamic marketing presence across multiple platforms to stand out.
This thesis explores the development of a tailored digital marketing plan for Presentia Oy, the possibilities of current AI services usability in small healthcare businesses and recommendations for remote therapy online tool usage.
The thesis is commissioned by Presentia Oy, a mental well-being company specializing in neurodiversity. Presentia’s founders are primarily engaged in client work and have limited resources for marketing
The study aims to answer key research questions on improving Presentia’s current marketing, creating a marketing plan and exploring AI’s potential role in marketing operations. Guidelines for AI usage in marketing was also created, which will help the company in their future marketing efforts.
The author has great interest in marketing, psychology and AI tools and their development and has studied the matter in his own time. Scientific literature was used as well as secondary data. A theoretical framework grounded in contemporary marketing concepts is applied to guide the analysis and recommendations.
The outcomes are intended to provide Presentia with usable strategies to strengthen its digital presence and leverage AI tools, ultimately supporting the company’s growth and reputation in the wellbeing sector.
This thesis explores the development of a tailored digital marketing plan for Presentia Oy, the possibilities of current AI services usability in small healthcare businesses and recommendations for remote therapy online tool usage.
The thesis is commissioned by Presentia Oy, a mental well-being company specializing in neurodiversity. Presentia’s founders are primarily engaged in client work and have limited resources for marketing
The study aims to answer key research questions on improving Presentia’s current marketing, creating a marketing plan and exploring AI’s potential role in marketing operations. Guidelines for AI usage in marketing was also created, which will help the company in their future marketing efforts.
The author has great interest in marketing, psychology and AI tools and their development and has studied the matter in his own time. Scientific literature was used as well as secondary data. A theoretical framework grounded in contemporary marketing concepts is applied to guide the analysis and recommendations.
The outcomes are intended to provide Presentia with usable strategies to strengthen its digital presence and leverage AI tools, ultimately supporting the company’s growth and reputation in the wellbeing sector.