Future Lawyers goes International – Lakivälitys becomes Legific : Case: Lakivälitys by Future Lawyers
Ahmad, Raisa Katharina (2015)
Yrkeshögskolan Novia
2015
Creative Commons Attribution-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504275132
https://urn.fi/URN:NBN:fi:amk-201504275132
Tiivistelmä
This Bachelor Thesis is written as an assignment for the Turku-based company Future Lawyers. It is a developed startup, which has its roots within the entrepreneur society BoostTurku. The main motive for the implementation of the thesis is my personal interest towards the topic as well as the company’s intention to expand.
The objective of this work is to find out about the process of entering foreign markets. The focal point will be on the different entry modes as well as on the global marketing program.
Besides the theoretical framework, I applied my findings on the Finnish case product Lakivälitys, an online legal service market place, run by Future Lawyers. The case will serve as a real-life example and visualize certain theoretical processes. The marketing mix as well as the competitive environment were central aspects of my research. This was mainly implemented by analyzing the competitors as well as interviewing potential customers.
My findings will provide information for the company’s further decisions regarding their plans for expansion. Furthermore the results will give insights into the process of entering foreign markets and on the UK legal service market. Eventually it can be concluded that the legal service market in the UK is a highly competitive branch, which will definitely change a lot in the future. Therefore I can only recommend the company to enter this market, if it adapts the product to the prevailing local standards. My personal advice would be to continue monitoring the UK market.
The objective of this work is to find out about the process of entering foreign markets. The focal point will be on the different entry modes as well as on the global marketing program.
Besides the theoretical framework, I applied my findings on the Finnish case product Lakivälitys, an online legal service market place, run by Future Lawyers. The case will serve as a real-life example and visualize certain theoretical processes. The marketing mix as well as the competitive environment were central aspects of my research. This was mainly implemented by analyzing the competitors as well as interviewing potential customers.
My findings will provide information for the company’s further decisions regarding their plans for expansion. Furthermore the results will give insights into the process of entering foreign markets and on the UK legal service market. Eventually it can be concluded that the legal service market in the UK is a highly competitive branch, which will definitely change a lot in the future. Therefore I can only recommend the company to enter this market, if it adapts the product to the prevailing local standards. My personal advice would be to continue monitoring the UK market.