E-commerce trends within Finnish young adults during Covid-19, cosmetic industry
Nurminen, Nea (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025110727330
https://urn.fi/URN:NBN:fi:amk-2025110727330
Tiivistelmä
According to Statista (2024) Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number reported to increase to over six billion in 2028.
This thesis introduces the current topic of early 2020´s, discovering what aspects affect young adults and their consumer behaviour, diving into the phenomena connected to digital commerce and its marketing strategies.
Which aspects contribute to a successful social media campaign along with concerns for ethical practice in business. Discussing the issues and themes necessary for the subject to be tied together to form a more coherent and comprehensive image to increase our knowledge on the subject matter.
Purpose of this thesis is to understand a topic that has become mundane for us.
Use of online services and internet being almost second nature for people of 2020´s, we still don´t question or thoroughly know what we are committing to on almost daily basis. While seemingly marketed as useful, digital media has risks attached to it same way as any other invention. Awareness increases safe practices and caution.
It is helpful to understand the social phenomenon to rationalise and learn more about the habits familiar to people and their peers. Acknowledging preferences of young adults in addition to their mental health is crucial for us to be able to truly state we care for youth. Central role of that is to understand topics they are inherently part of since such a young age. Due to our devices, the collective landscape of the subject is becoming more complex and harder to follow.
Our knowledge and fast evolvement in digital field don´t yet correlate. To keep up, reader can gain an understanding of the broad subject with the help of this brief package explaining the current themes regarding our popular culture and phenomena.
Therefore, this thesis provides an interesting read to whomever is looking to gain an understanding on the subject and characteristics affecting it.
This thesis introduces the current topic of early 2020´s, discovering what aspects affect young adults and their consumer behaviour, diving into the phenomena connected to digital commerce and its marketing strategies.
Which aspects contribute to a successful social media campaign along with concerns for ethical practice in business. Discussing the issues and themes necessary for the subject to be tied together to form a more coherent and comprehensive image to increase our knowledge on the subject matter.
Purpose of this thesis is to understand a topic that has become mundane for us.
Use of online services and internet being almost second nature for people of 2020´s, we still don´t question or thoroughly know what we are committing to on almost daily basis. While seemingly marketed as useful, digital media has risks attached to it same way as any other invention. Awareness increases safe practices and caution.
It is helpful to understand the social phenomenon to rationalise and learn more about the habits familiar to people and their peers. Acknowledging preferences of young adults in addition to their mental health is crucial for us to be able to truly state we care for youth. Central role of that is to understand topics they are inherently part of since such a young age. Due to our devices, the collective landscape of the subject is becoming more complex and harder to follow.
Our knowledge and fast evolvement in digital field don´t yet correlate. To keep up, reader can gain an understanding of the broad subject with the help of this brief package explaining the current themes regarding our popular culture and phenomena.
Therefore, this thesis provides an interesting read to whomever is looking to gain an understanding on the subject and characteristics affecting it.