Evaluating should restaurants and bars implement their own apps
Karvonen, Lulu (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025120231721
https://urn.fi/URN:NBN:fi:amk-2025120231721
Tiivistelmä
This thesis investigates whether businesses in the catering industry should be implementing their own apps or continue using third-party providers, such as Wolt and Foodora. It also gives nominal insight into what makes a good catering app for a catering business and basic useful information about its implementation.
The main objective of this thesis is to weigh out both the pros and cons for catering businesses implementing their own applications and using outsourced digital platforms in carrying out their services, to see what the best option for a restaurant business might be. Through the lens of current circumstances, estimated predictions, and comparing the use of third-party providers against self-imposed apps of catering businesses. This thesis lists out the benefits and downsides of both a restaurants own app and using outsourced platform mobile food ordering apps to carry out the service.
The theoretical framework of this thesis consists of interviews held from both the perspective of the customer and restaurant owner, as well as observations made from outlets. These various methods are used to get a wider perspective on the topic of restaurants and mobile food ordering apps (MFOA’s) and both their benefits and disadvantages. Venn diagrams, transcription of the interviews and analysis of the data are used to contextualize whether a restaurant business implementing and having its own app are worth it.
Essentially, the results of this research thesis show that a restaurant having its own app does have an impact on revenue, sales and repeat customers for a restaurant business. From the interviews with customers who used mobile food ordering apps and management of restaurants with their own mobile food ordering apps, and frequency based on the observation. The results give a thorough overview on how a restaurants own app and being available on larger outsourced third-party providers, could significantly increase in profitability.
This thesis provides valuable information on the costs creating a mobile food ordering app for a restaurant, whether it would be ideal for a restaurant to implement one and the key features that make an app engaging for customers to experience.
The main objective of this thesis is to weigh out both the pros and cons for catering businesses implementing their own applications and using outsourced digital platforms in carrying out their services, to see what the best option for a restaurant business might be. Through the lens of current circumstances, estimated predictions, and comparing the use of third-party providers against self-imposed apps of catering businesses. This thesis lists out the benefits and downsides of both a restaurants own app and using outsourced platform mobile food ordering apps to carry out the service.
The theoretical framework of this thesis consists of interviews held from both the perspective of the customer and restaurant owner, as well as observations made from outlets. These various methods are used to get a wider perspective on the topic of restaurants and mobile food ordering apps (MFOA’s) and both their benefits and disadvantages. Venn diagrams, transcription of the interviews and analysis of the data are used to contextualize whether a restaurant business implementing and having its own app are worth it.
Essentially, the results of this research thesis show that a restaurant having its own app does have an impact on revenue, sales and repeat customers for a restaurant business. From the interviews with customers who used mobile food ordering apps and management of restaurants with their own mobile food ordering apps, and frequency based on the observation. The results give a thorough overview on how a restaurants own app and being available on larger outsourced third-party providers, could significantly increase in profitability.
This thesis provides valuable information on the costs creating a mobile food ordering app for a restaurant, whether it would be ideal for a restaurant to implement one and the key features that make an app engaging for customers to experience.