Differences in consumer behavior between online and offline shopping in Bandarban Hill District, Bangladesh

Abstract

The research explored consumer behaviour in online and offline differences in emerging markets. The study mainly targeted several elements such as trust, traditional choices, price, and appropriate products that inspire consumer buying decisions making in both channels. By using surveys and qualitative and quantitative methods, demographic elements were also analysed, such as age, earning level, digital knowledge, and education. The study found out that online channels offer wide range of products, and ease of access due to use of internet and smartphones and online payment system, but many consumers still rely on the physical shopping in developing regions because of trust issues, genuine products, and faster delivery. Moreover, physical stores are more popular due to physical inspection of products and direct communication with shoppers and social gathering in the markets. The outcome mentioned that both channels remain in the market. The online channel engages consumer through digital promotions, while offline markets connect directly and offer physical experience. Finally, the research proposed business owners and administrations to build strong consumer trust, develop digital system, and promote strategies for sustainable market.