LinkedIn marketing plan : a guide for Origoss Solutions Ltd.
Holányi, Emília (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121335827
https://urn.fi/URN:NBN:fi:amk-2025121335827
Tiivistelmä
This thesis contains a LinkedIn marketing plan for Origoss Solutions Ltd, a Hungarian IT company, specialising in cloud native consulting, system integration, support service and training. The purpose of this thesis is to improve the company’s online visibility and engagement on LinkedIn. The aim is to enhance the company's B2B and online presence by increasing engagement on LinkedIn, thereby generating more leads in the future.
The thesis is based on primary research, which consists of a semi-structured interview with a cloud native expert from Origoss Solutions Ltd, and secondary research, which is made up of a competitor analysis and an industry analysis. The theoretical framework of the thesis is based on the STP and AIDA models. These theoretical frameworks provide a basis for segmenting the target audience, creating a message, and structuring LinkedIn communication.
Origoss Solutions Ltd has a low presence on LinkedIn, which is surprising, because it is one of the fast-growing industries where digital presence is dominating 90% of client engagement. It can be seen from the data that other industry players are using LinkedIn for content dissemination, announcements, employer branding, and planned partnership activities. The LinkedIn marketing strategy consisted of posting guidelines, content ideas, timelines, and posting examples, all ready to be posted on LinkedIn.
The resulting plan offers practical ways for Origoss Solutions Ltd to promote its expertise, establish credibility in the cloud native community, and expand its digital presence.
The thesis is based on primary research, which consists of a semi-structured interview with a cloud native expert from Origoss Solutions Ltd, and secondary research, which is made up of a competitor analysis and an industry analysis. The theoretical framework of the thesis is based on the STP and AIDA models. These theoretical frameworks provide a basis for segmenting the target audience, creating a message, and structuring LinkedIn communication.
Origoss Solutions Ltd has a low presence on LinkedIn, which is surprising, because it is one of the fast-growing industries where digital presence is dominating 90% of client engagement. It can be seen from the data that other industry players are using LinkedIn for content dissemination, announcements, employer branding, and planned partnership activities. The LinkedIn marketing strategy consisted of posting guidelines, content ideas, timelines, and posting examples, all ready to be posted on LinkedIn.
The resulting plan offers practical ways for Origoss Solutions Ltd to promote its expertise, establish credibility in the cloud native community, and expand its digital presence.