OUTDOOR DIGITAL PLATFORM ANALYSIS FOR ENHANCING FINBALTIC 360 PLATFORM

Abstract

This thesis aimed to assist the creation of the FinBaltic360 digital platform, that will facilitate outdoor and cultural activities specifically amongst the young people in Finland, Estonia, and Latvia. In this study, young people refer to those people who are physically fit and can engage in activities that involve nature or outdoor activities. The research was carried out as a part of the Introduction of Nature and Culture Sites for Locals and Visitors (INACS) project that aims at promoting the involvement of youth in nature-related activities and enhancing cross-border collaboration of the Baltic area with the help of FinBaltic360 digital platform. The qualitative research method was used to discuss the available web based outdoor digital platforms having similar aims of motivating younger generations towards outdoor activities and environmental education. Qualitative methods like content and thematic analysis of sampled platforms were used to discuss the findings of the study. The review analysed the page structure, online capabilities, educational resources, and user interactions of each platform to find the best practices that could be implemented in the FinBaltic360 platform. The findings indicate that effective outdoor digital platforms combine convenient design, interactive learning and motivational factors that promote long time participation. The research suggests that in order to meet its goals, FinBaltic360 needs to go hybrid and intersect digital activities with physical outdoor experiences. Although the study has interpretive limitations, it provides useful materials for the creation of an efficient digital strategy that will merge technology, education, and outdoor involvement throughout the Baltic region.