Optimizing the procurement process of Finasian Kauppa Oy
Pham, Hien (2015)
HAAGA-HELIA ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201505066477
http://urn.fi/URN:NBN:fi:amk-201505066477
Tiivistelmä
This study is based on an agreement with Finasian Kauppa Oy, a start-up company which sells and distributes Asian food to retail customers all over Finland. The purpose of the study is two-fold: 1) to investigate the right product ranges for Vietnamese customers and 2) to identify the most suitable transportation provider in order to enhance the current procurement process.
The thesis consists of theoretical and empirical sections. The theoretical section covers the underlying concepts that support a better understanding of the findings. The empirical part applies both quantitative and qualitative methods. In order to identify the needs of Vietnamese customers, a survey was conducted with 116 Vietnamese respondents living in Finland including students, employed people and unemployed people. In addition, four interviews with Finasian and three transportation providers were conducted to select the best partner who would satisfy all the company’s requirements.
The thesis consists of theoretical and empirical sections. The theoretical section covers the underlying concepts that support a better understanding of the findings. The empirical part applies both quantitative and qualitative methods. In order to identify the needs of Vietnamese customers, a survey was conducted with 116 Vietnamese respondents living in Finland including students, employed people and unemployed people. In addition, four interviews with Finasian and three transportation providers were conducted to select the best partner who would satisfy all the company’s requirements.