Influence of Local Culture on Hotel Marketing Strategies in Cox’s Bazar: A Case Study of BAYWATCH
Hossain, Md Hasibul (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121536206
https://urn.fi/URN:NBN:fi:amk-2025121536206
Tiivistelmä
Hospitality companies in Cox’s Bazar have gradually depended on the cultural uniqueness to make a stronger destination demand. Hospitality services in tourism demand have developed in recent years. The study was conducted to observe how local cultural elements were integrated into the marketing strategies of BAYWATCH Hotel and how these cultural features influenced the attraction and satisfaction of both national and international visitors.
The study objective was to find out the strategic value of cultural integration in hotel marketing and its influence on customer awareness. This research was conducted using by qualitative research approach and design. It was designed for collecting practical and empirical data. These were collected over semi-structured interviews with five marketing, branding, sales, and public relations employees. The interviews were transcribed and analyzed comprehensive analysis technique.
This research has indicated that cultural elements such as customary food, seaside legacy, local craftsmanship, and community descriptions. These were constantly defined in marketing, digital promotion, and service delivery. These practices have improved customer engagement, helped make more emotional connections, and separated the hotel's identity in a competitive market. This research has determined that incorporating local culture into marketing strategies can lead to better-quality visitor satisfaction, reasonable value-based pricing, and contribute to sustainable tourism growth through community partnership.
The study objective was to find out the strategic value of cultural integration in hotel marketing and its influence on customer awareness. This research was conducted using by qualitative research approach and design. It was designed for collecting practical and empirical data. These were collected over semi-structured interviews with five marketing, branding, sales, and public relations employees. The interviews were transcribed and analyzed comprehensive analysis technique.
This research has indicated that cultural elements such as customary food, seaside legacy, local craftsmanship, and community descriptions. These were constantly defined in marketing, digital promotion, and service delivery. These practices have improved customer engagement, helped make more emotional connections, and separated the hotel's identity in a competitive market. This research has determined that incorporating local culture into marketing strategies can lead to better-quality visitor satisfaction, reasonable value-based pricing, and contribute to sustainable tourism growth through community partnership.