Growth of E-sports Sector During the Pandemic : Deep Insight into Sponsoring E sports
Kollmannsberger, Djoryang Ruben (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121536501
https://urn.fi/URN:NBN:fi:amk-2025121536501
Tiivistelmä
The gaming industry has had a bitter taste for most people. This is slowly starting to change. It is often overlooked that this billion-dollar industry should be taken seriously. New games and brands are being made and the shifting industry adapts to many different situations in the fast-paced world.
The goal of this thesis is for the reader to get an overview of the topic and especially the financial side of it. This is done by explaining the history of eSports and by drawing a small comparison to traditional sports. The economic aspects are displayed with a lot of data to support it. It is also shown what kind of changes the eSports industry had to go through during the pandemic.
Empirical research, in the form of an interview with a Netherlands-based online business CEO, offered supporting data regarding strategies and potential implementation of eSports sponsorship in contemporary business models. Finally, the findings from both theoretical and empirical research are synthesized in a discussion on the future trajectory of eSports sponsorship.
The goal of this thesis is for the reader to get an overview of the topic and especially the financial side of it. This is done by explaining the history of eSports and by drawing a small comparison to traditional sports. The economic aspects are displayed with a lot of data to support it. It is also shown what kind of changes the eSports industry had to go through during the pandemic.
Empirical research, in the form of an interview with a Netherlands-based online business CEO, offered supporting data regarding strategies and potential implementation of eSports sponsorship in contemporary business models. Finally, the findings from both theoretical and empirical research are synthesized in a discussion on the future trajectory of eSports sponsorship.