Develop and Execute a Plan to Boost Instagram Presence for Ita Market Growth
Kaur, Jasleen (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121837984
https://urn.fi/URN:NBN:fi:amk-2025121837984
Tiivistelmä
This practical research project is purposed to develop an Instagram Marketing plan for Ita Market, an Asian grocery store located in Rauma, Finland. It will be designed in such a way so that it improves the visibility and increase customer engagement. Moreover, this will concentrate on strengthening the social media presence, improve brand value, expand the reach by developing deep understanding of the impact of Instagram on small scale businesses.
Planning of the actions and initiatives to transform the existing Instagram account which is quiet and silent from long time. Adapting latest and new strategies to give a boost to the activities and benefit from it in the form of more followers and building customer community online. To achieve success in the purpose, marketing theories considered are qualitative and quantitative research approaches, including literature analysis and fundamental competitor monitoring in AIDA, brand awareness concepts, media production, and brand equity. The scope of the work includes latest updates on the profile, a strong visual theme, a weekly content calendar, and periodic images, reels, and stories. Engagement tools like polls, questions, and replies helps drive more interaction. The results of the reach, impressions, and follower growth were measured using Instagram Insights.
Using a planned content strategy and posting regularly will go a long way in getting more exposure on Instagram for Ita Market. When the page does post creative posts with the proper hashtags and digital marketing campaigns, it will reach more people. It will ensure that the store can take steps in its improvement cycle to allow its online presence and grow stronger without taking any aid from any marketing agencies.
Planning of the actions and initiatives to transform the existing Instagram account which is quiet and silent from long time. Adapting latest and new strategies to give a boost to the activities and benefit from it in the form of more followers and building customer community online. To achieve success in the purpose, marketing theories considered are qualitative and quantitative research approaches, including literature analysis and fundamental competitor monitoring in AIDA, brand awareness concepts, media production, and brand equity. The scope of the work includes latest updates on the profile, a strong visual theme, a weekly content calendar, and periodic images, reels, and stories. Engagement tools like polls, questions, and replies helps drive more interaction. The results of the reach, impressions, and follower growth were measured using Instagram Insights.
Using a planned content strategy and posting regularly will go a long way in getting more exposure on Instagram for Ita Market. When the page does post creative posts with the proper hashtags and digital marketing campaigns, it will reach more people. It will ensure that the store can take steps in its improvement cycle to allow its online presence and grow stronger without taking any aid from any marketing agencies.