Internal Communication and Network Operators
Poussa, Kirsi (2015)
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505066262
https://urn.fi/URN:NBN:fi:amk-201505066262
Tiivistelmä
The aim of this thesis was to create an internal communication plan, which was commissioned by Conference Support Services of University of Tampere. The Conference Support Services provides assistance in the practical arrangements for different conference organisers at the University of Tampere. The Conference Support Services was established in 2013 and this changed the internal processes of conference management at the university. The main purpose of the internal communication plan was to increase the visibility and awareness of the Conference Support Services within the University of Tampere.
The other aim of this thesis was to define external network operators within the conference and meeting industry in Tampere and in Finland, and to describe how communication and cooperation with these operators would benefit the Conference Support Services and the University of Tampere in general. Another purpose of this thesis was to utilise the benefits of collaboration with the defined network operators in the events organised at the university.
The theoretical framework consists of theories regarding marketing communications, corporate and organizational communication and PR, and internal communication. This thesis was based on qualitative approach as it defines a problem from the author’s perspective as an employee at the Conference Support Services of the University of Tampere. Primary data were collected mainly based on author’s own observations and discussions with key personnel related to the topic of the thesis.
Efficient internal communication is essential in a large organisation, especially if there are only a few internal communication channels available. It takes time for a communication of change to reach all the employees and in many cases, word of mouth is a very strong element of the communication mix. The Conferences Support Services is part of the organisational identity of the University of Tampere and this internal identity is made visible in the external identity, or image, of the organisation with corporate communication. Corporate communication with external operators benefits both parties by creating and maintaining cooperation and partnership.
Due to confidentiality reasons, the internal communication plan is not published and it can be found in the appendix of this thesis.
The other aim of this thesis was to define external network operators within the conference and meeting industry in Tampere and in Finland, and to describe how communication and cooperation with these operators would benefit the Conference Support Services and the University of Tampere in general. Another purpose of this thesis was to utilise the benefits of collaboration with the defined network operators in the events organised at the university.
The theoretical framework consists of theories regarding marketing communications, corporate and organizational communication and PR, and internal communication. This thesis was based on qualitative approach as it defines a problem from the author’s perspective as an employee at the Conference Support Services of the University of Tampere. Primary data were collected mainly based on author’s own observations and discussions with key personnel related to the topic of the thesis.
Efficient internal communication is essential in a large organisation, especially if there are only a few internal communication channels available. It takes time for a communication of change to reach all the employees and in many cases, word of mouth is a very strong element of the communication mix. The Conferences Support Services is part of the organisational identity of the University of Tampere and this internal identity is made visible in the external identity, or image, of the organisation with corporate communication. Corporate communication with external operators benefits both parties by creating and maintaining cooperation and partnership.
Due to confidentiality reasons, the internal communication plan is not published and it can be found in the appendix of this thesis.