Enhancing Restaurants’ Visibility Through a Facebook Marketing Plan
Kankanam Gamage, Chinthaka Priyasad (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121938428
https://urn.fi/URN:NBN:fi:amk-2025121938428
Tiivistelmä
This was a project-based thesis, which was conducted on the topic of increasing the small restaurant’s visibility through a strategic Facebook marketing plan. The outcome of the thesis was to create a documented strategic Facebook plan for a commissioner company, Ravintola BarPurje, a small restaurant in Luvia, Finland.
Because of not having a clear strategic social media presence, small restaurants like BarPurje often struggle to get the full use of social media marketing. This thesis provided solutions to that problem by delivering a strategic Facebook plan for BarPurje for their most used social media marketing platform.
The theoretical part was done by referring to theory on social media marketing, particularly focusing on Facebook. The theory part focused on the topics of how to deliver engaging Facebook content, choosing the right content format, how to maintain consistency in visuals and brand aesthetics, storytelling, Facebook analytical techniques and metrics, etc.
The Facebook plan was developed by observing and analyzing BarPurje’s current Facebook activities. It was helped by the theoretical review done with this project-based thesis. The final document contains recommendations to BarPurje, which they can use in their future Facebook marketing activities to enhance their visibility and engagement on Facebook.
Because of not having a clear strategic social media presence, small restaurants like BarPurje often struggle to get the full use of social media marketing. This thesis provided solutions to that problem by delivering a strategic Facebook plan for BarPurje for their most used social media marketing platform.
The theoretical part was done by referring to theory on social media marketing, particularly focusing on Facebook. The theory part focused on the topics of how to deliver engaging Facebook content, choosing the right content format, how to maintain consistency in visuals and brand aesthetics, storytelling, Facebook analytical techniques and metrics, etc.
The Facebook plan was developed by observing and analyzing BarPurje’s current Facebook activities. It was helped by the theoretical review done with this project-based thesis. The final document contains recommendations to BarPurje, which they can use in their future Facebook marketing activities to enhance their visibility and engagement on Facebook.