Building a TikTok Presence : Case Study: Villa Irene and Ventures
Kaur, Simranpal (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121938694
https://urn.fi/URN:NBN:fi:amk-2025121938694
Tiivistelmä
In the digital era, social media marketing has become a vital tool for businesses. The study examines the process of building the TikTok presence of the company Villa Irene and Ventures. The research aims to evaluate the TikTok marketing practices and analyse the strategies that can help to rebuild the TikTok presence of the company. The presence of businesses on digital media can help to increase their customer engagement.
The research was performed through a qualitative research approach using secondary data sources, social media analysis, and academic literature sources. The research mainly focused on understanding and analysing the marketing strategies using the SOSTAC framework for the company Villa Irene.The Implementation phase included steps that analysed the marketing strategies using the SOSTAC framework and the active TikTok account of the company. The findings of this research indicated that Villa Irene had a lot of potential to grow, but inconsistent content posting, no active participation with customers, and the absence of tactics and proper marketing strategies impacted the growth of the business.
The study recommends marketing strategies that align with the SOSTAC framework and developing a content strategy plan to increase the reach of the TikTok account to customers. The thesis provides practical recommendations that help to improve customer engagement, implement effective marketing strategies, positive growth of the business.
The research was performed through a qualitative research approach using secondary data sources, social media analysis, and academic literature sources. The research mainly focused on understanding and analysing the marketing strategies using the SOSTAC framework for the company Villa Irene.The Implementation phase included steps that analysed the marketing strategies using the SOSTAC framework and the active TikTok account of the company. The findings of this research indicated that Villa Irene had a lot of potential to grow, but inconsistent content posting, no active participation with customers, and the absence of tactics and proper marketing strategies impacted the growth of the business.
The study recommends marketing strategies that align with the SOSTAC framework and developing a content strategy plan to increase the reach of the TikTok account to customers. The thesis provides practical recommendations that help to improve customer engagement, implement effective marketing strategies, positive growth of the business.