Talent Management for Cricket Players and Business Strategies of the Bangladesh Cricket Board (BCB)
ROKONUZZAMAN, A S M (2025)
2025
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https://urn.fi/URN:NBN:fi:amk-2025122038761
https://urn.fi/URN:NBN:fi:amk-2025122038761
Tiivistelmä
The study was conducted to increase understanding of how fairness, access, welfare and progression were realized in the Bangladesh Cricket Board (BCB) age-level pathway and how these issues were linked to BCB’s wider cricket plans. The work was focused on the everyday experiences of team managers and administrators at district, divisional and national levels and was aimed at describing current practices, identifying key barriers and enabling factors and collecting practical suggestions for improvement.
A qualitative approach was used. Data were collected through nine semi-structured online interviews with team managers and administrators, three from each level of the pathway. Participation was voluntary and interviews were held in Bangla on encrypted video platforms. The material was audio-recorded, transcribed, anonymized and analyzed by thematic analysis.
It was found that the formal structure of the pathway was clear in documents, but its operation in practice was strongly shaped by geography, economic resources, institutional strength and gendered expectations. Travel distance, cost, and unequal school and district structures limited access and girls faced additional constraints related to safety, reputation and unclear future prospects. Age verification and welfare were taken seriously but were implemented with limited tools and uneven medical and educational support.
It was concluded that fairness and access in the BCB age-level pathway were influenced as much by local conditions and organizational choices as by written rules. Realistic improvements were seen in more decentralized screenings, clearer and more stable age-group calendars, modest travel and welfare support, simple digital data systems and clearer communication with families, supported by a business strategy that treated youth and women’s cricket as a long-term investment.
A qualitative approach was used. Data were collected through nine semi-structured online interviews with team managers and administrators, three from each level of the pathway. Participation was voluntary and interviews were held in Bangla on encrypted video platforms. The material was audio-recorded, transcribed, anonymized and analyzed by thematic analysis.
It was found that the formal structure of the pathway was clear in documents, but its operation in practice was strongly shaped by geography, economic resources, institutional strength and gendered expectations. Travel distance, cost, and unequal school and district structures limited access and girls faced additional constraints related to safety, reputation and unclear future prospects. Age verification and welfare were taken seriously but were implemented with limited tools and uneven medical and educational support.
It was concluded that fairness and access in the BCB age-level pathway were influenced as much by local conditions and organizational choices as by written rules. Realistic improvements were seen in more decentralized screenings, clearer and more stable age-group calendars, modest travel and welfare support, simple digital data systems and clearer communication with families, supported by a business strategy that treated youth and women’s cricket as a long-term investment.