Tourist motivators and pull factors of Tampere : in co-operation with Visit Tampere
Patronen, Elina (2015)
Patronen, Elina
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505076641
https://urn.fi/URN:NBN:fi:amk-201505076641
Tiivistelmä
This thesis was carried out in co-operation with Visit Tampere Tourist Information. The purpose of the research was to gather information on what motivates tourists to travel. Another main purpose was to investigate what attracts tourists to travel to Tampere and how could Tampere be developed as a tourism destination. The research aimed also to find out which online channels tourists use for searching information on travel destina-tions.
The data for the research was collected by an online questionnaire from the beginning of December 2014 till the beginning of February 2015. In total 67 responses were gathered, which was fewer responses than expected. The results would have been more reliable if more responses were received. Nevertheless, interesting and useful information was gained from the research that can be valuable for Visit Tampere when they plan future development of the destination and its marketing strategies.
The research revealed that tourists travel in order to experience other cultures and escape from their everyday life’s stress and routines. Most important pull factors of holiday destinations for tourists are beautiful nature, affordable flights and accommodation, destination’s culture and interesting sights and the safety of the destination. Search en-gines and destinations’ own travel portals were discovered to be the most used online channels by tourists when they seek information of destinations.
Most of the respondents had travelled to Tampere to visit their friends or relatives. Tampere was found attractive because of its beautiful nature and Finnish culture. Tourists were most dissatisfied with transportation in and to Tampere and the selection of activities in the destination. Nevertheless, tourists were highly interested in traveling to Tampere in the future. On a scale from 1-10, where one is not interested at all and 10 is very interested, tourists were 8,5 interested in traveling to Tampere in the future.
The data for the research was collected by an online questionnaire from the beginning of December 2014 till the beginning of February 2015. In total 67 responses were gathered, which was fewer responses than expected. The results would have been more reliable if more responses were received. Nevertheless, interesting and useful information was gained from the research that can be valuable for Visit Tampere when they plan future development of the destination and its marketing strategies.
The research revealed that tourists travel in order to experience other cultures and escape from their everyday life’s stress and routines. Most important pull factors of holiday destinations for tourists are beautiful nature, affordable flights and accommodation, destination’s culture and interesting sights and the safety of the destination. Search en-gines and destinations’ own travel portals were discovered to be the most used online channels by tourists when they seek information of destinations.
Most of the respondents had travelled to Tampere to visit their friends or relatives. Tampere was found attractive because of its beautiful nature and Finnish culture. Tourists were most dissatisfied with transportation in and to Tampere and the selection of activities in the destination. Nevertheless, tourists were highly interested in traveling to Tampere in the future. On a scale from 1-10, where one is not interested at all and 10 is very interested, tourists were 8,5 interested in traveling to Tampere in the future.