COASTAL TOURISM DEVELOPMENT : CASE STUDY COX’S BAZAR, BANGLADESH

Abstract

Bangladesh is a small developing country in South Asia, known as the undiscovered gem of Asia, it is not haunted by the tourists like other South Asian countries. It has a lot of attractions to offer the tourists but it is less popular due to lack of publicity. Cox’s Bazaar is a great blessing for Bangladesh, it is a small town of Bangladesh by the Bay of Bengal with a 125 kilometer long unbroken sandy sea beach that is the largest in the world. It is very popular to tourists for its clear shark free safe water, which is best for people who love to swim in the open sea. The aim of the thesis was to find out possible developments for Cox’s Bazar. The thesis is divided into two parts, first one is the theoretical part with developments theories and facts and the second part is the interview from different persons related to tourism in Cox’s Bazar. Books, websites, E-books, materials available in internet, and journals were used to collected the data for the theoretical part. This part gave an overview of different steps and conditions towards the development for this coastal area and the current situation of existing tourism market. The result of this research has answered a few important questions. Data obtained by the interview to the persons related to Cox’s Bazar did not only show the developments for services and infrastructure in Cox’s Bazar, but also demonstrated the relation between development and proper marketing and the contribution of marketing to boost the development process. It has shown the lack and what to do in the future to overcome the impediments to make Cox’s Bazar popular globally.