Market Research – System Integrators in Europe : From the viewpoint of Bosch Security Systems
Bauer, Ágnes (2015)
Bauer, Ágnes
Seinäjoen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505117235
https://urn.fi/URN:NBN:fi:amk-201505117235
Tiivistelmä
The purpose of this study is to analyse the European security system integrator market and identify potential key account companies for Bosch Security Systems.
The theoretical part of the thesis provides the essential background information about the security system integrator market, Bosch Security Systems, and the research methodology used. The empirical part analyses the top ten security system integrators on the local markets based on their estimated market shares. This method allows us to see whether there are some companies on the market that can become potential key account partners for Bosch Security Systems.
The thesis was written during the time of my internship at Bosch Security Systems in Munich, Germany. Being part of the key account management team allows me to observe the processes and understand the principles of key account management. The contribution of the local country managers and the key account management team was essential in order complete the study successfully. For that reason, I would like to dedicate this thesis to the key account management team.
The theoretical part of the thesis provides the essential background information about the security system integrator market, Bosch Security Systems, and the research methodology used. The empirical part analyses the top ten security system integrators on the local markets based on their estimated market shares. This method allows us to see whether there are some companies on the market that can become potential key account partners for Bosch Security Systems.
The thesis was written during the time of my internship at Bosch Security Systems in Munich, Germany. Being part of the key account management team allows me to observe the processes and understand the principles of key account management. The contribution of the local country managers and the key account management team was essential in order complete the study successfully. For that reason, I would like to dedicate this thesis to the key account management team.